TikTok Influencer Rate Calculator
Get a fair per-video and 4-post campaign rate range for any TikTok creator from their follower count and engagement rate — free, no signup.
Per-video rate
$100 – $170
4-post campaign
$400 – $670
Estimated avg views per post: 6.3K
Tier: Mid-tier (250k – 1M)
Engagement bucket: Good (4 – 7%)
Estimate only. Actual rates depend on niche, audience country, exclusivity, usage rights, and the creator's negotiating leverage. Nothing you type is sent anywhere — the math runs entirely in your browser.
How creator rates actually work
CPM — cost per 1000 video views — is the dominant pricing model for TikTok brand deals in 2026. It replaced the earlier "follower-count times a flat dollar value" approach because TikTok's algorithmic reach means a creator's follower count is a poor proxy for how many people actually see a given video. A mid-tier creator with 400k followers might routinely hit 1.5M views per post; pricing on the followers alone leaves real money on the table for the creator and under-prices the deal for the brand. Pricing on views, with a base CPM around $15, lines up the cost with the audience the brand actually reaches.
Tier still matters, but as a multiplier on the CPM rather than the only input. A nano creator (under 50k followers) earns a slight discount — their CPM tends to run around $12 — because brands worry about reach reliability at that size. A mid-tier creator (250k – 1M) earns a modest premium because they bridge engagement and reach. A mega creator (5M+) charges the highest CPM, often $20 – $25, because their slots are scarce. This calculator applies a tier multiplier of 0.8× through 1.5× depending on follower band, which is the rough range KOLens has seen across thousands of disclosed brand-deal rate cards.
Engagement rate is the single biggest non-tier signal, and it matters more than followers in absolute terms. A creator with strong engagement (4 – 7%) earns a 1.25× multiplier; an exceptional engagement rate (7%+) earns 1.5×. The reason is simple: a brand isn't paying for an impression, they're paying for an audience that acts on a recommendation. Two creators at the same follower count and same per-1000-views CPM can deliver wildly different campaign results depending on whether their engagement rate is 1% or 6% — and the market has priced that in. (For a more careful look at how to compute and read engagement rate, KOLens publishes a free engagement rate calculator alongside this tool.)
Some things are emphatically not baked into the calculator's range. Whitelisting — letting the brand run paid media against the creator's post from the creator's own handle — typically adds 30 – 50% on top of the base rate. Usage rights (the right to reuse the creator's content in the brand's own ads, website, or socials) usually run 25 – 50% extra and scale with the licence term. Exclusivity (the creator agrees not to post for direct competitors for a window) is a negotiated premium often in the 20 – 40% range depending on category and duration. If your brief includes any of these, add the relevant uplift to the calculator's output before you send the offer.
Expect to clear the calculator's upper bound in two situations: high-LTV verticals where a single converted customer is worth a great deal to the brand (finance, insurance, premium beauty, B2B SaaS) and creators with proven conversion history in your specific category. In those cases the creator's leverage is enormous because their performance is a known quantity rather than a bet, and the rate negotiation is often closer to a revenue share than a fixed-price ad buy. KOLens's deeper breakdown lives in the blog post How much to pay a TikTok influencer — read that next if you want the long-form version.
2026 TikTok rate reference table
Industry-standard rate ranges by tier, for US-audience brand deals as of 2026. These ranges already account for a typical engagement-rate band per tier — if the creator you're looking at over- or under-indexes on engagement, the calculator above will adjust accordingly.
Frequently asked
- How much does a TikTok influencer charge per video?
- TikTok influencer rates scale with both follower count and engagement rate. A nano-creator (under 50k followers) typically charges $50 – $200 per video, a micro-creator $300 – $1,500, a mid-tier creator $1,500 – $6,000, a macro creator $6,000 – $20,000, and mega creators (5M+) routinely clear $20,000 per video. The calculator above takes both inputs and applies an industry-standard CPM ($15 per 1000 views) plus tier and engagement multipliers to give a realistic range for any specific creator.
- What's a fair rate for a 100k-follower TikTok creator?
- A creator with 100k followers and a healthy engagement rate (3 – 6%) typically commands between $400 and $1,500 per video for a brand deal. The exact number depends on the niche (beauty and finance creators charge a premium, lifestyle skews lower), whether the deal includes usage rights or exclusivity, and how seasoned the creator is at negotiating. Run that creator's numbers through the calculator for a tighter range, then add 20 – 40% if you need extended usage rights.
- Do TikTok creators charge per video or per campaign?
- Both, but per-video is the unit price brands and creators negotiate from. A typical TikTok campaign is a 4-post package (one main post plus two to three follow-up posts or stitches over two to four weeks), and creators give a modest volume discount on the bundle — the campaign rate the calculator shows is 4× the per-video rate. Longer-term ambassador deals (six to twelve months, multiple posts per month) typically come with steeper discounts in exchange for committed inventory.
- Why does engagement rate matter more than follower count?
- Brands pay creators because their audiences buy what they recommend. Follower count tells you how many people technically follow the creator; engagement rate tells you how many of those people actually pay attention. A 200k-follower creator with a 6% engagement rate moves more product than a 1M-follower creator at 1% engagement, and brands have caught on — that's why this calculator multiplies the base rate by an engagement-rate factor (0.7× for low ER, up to 1.5× for excellent ER). Engagement is the biggest single signal of whether a deal will recoup its cost.
- What's a typical TikTok influencer rate per 1000 views (CPM)?
- $15 per 1000 video views is the baseline CPM for organic TikTok brand deals as of 2026, before tier and engagement adjustments. That figure can climb above $25 for top-tier creators in high-LTV niches (finance, B2B SaaS, premium beauty) and fall toward $8 – $10 for nano creators in low-margin verticals. CPM is the dominant pricing model on TikTok because it lines the creator's compensation up with the audience the brand actually reaches, not the audience the creator nominally has.
- How do TikTok Shop affiliate rates compare to brand-deal rates?
- TikTok Shop affiliate deals are usually structured as a commission on sales (10 – 30% of order value) rather than a flat per-video fee, so a creator's per-video equivalent depends heavily on conversion. For commodity products with strong organic demand, affiliate can out-earn a flat brand deal; for newer brands without proven conversion, a flat per-video rate from this calculator is the safer starting point. Many creators run both — a flat creator fee plus an affiliate code on top — and the calculator's range gives you the right anchor for that flat-fee component.
Find creators in your budget
KOLens shows engagement rate, audience country, and an estimated rate band for every TikTok creator in its database — so you can filter to creators that fit your budget before reaching out, not after.
See KOLens pricing