Instagram Video Tracking
Want to know whether an Instagram reel is still climbing or already cooling off? Paste a single reel or post URL into KOLens and we chart its performance over time — plays, likes and comments, with the day-by-day change. Track your own collabs, watch a competitor's posts, and compare videos side by side.
How Instagram video tracking works
- 1
Paste the Instagram URL
Drop in an Instagram reel or post link — or paste the whole share message you copied from the app. KOLens pulls out the video automatically.
- 2
Watch the performance curve build
KOLens checks the video on a schedule and plots plays, likes and comments over time, so you see momentum — not just a single frozen snapshot.
- 3
Compare and monitor
Track several videos at once — your own collaborations and competitors' posts — and compare their curves side by side to see which one actually has legs.
What you get
Single-video tracking turns one Instagram URL into a living performance record you can act on:
A performance curve, not a snapshot
See how plays, likes and comments grow day by day, so you can tell a slow burn from a one-day spike.
Day-by-day deltas
Every check records the change since the last one, so a video that has stalled is obvious at a glance.
Competitor monitoring
Track a rival brand's reels the same way you track your own — no access to their account needed, just the public URL.
Side-by-side comparison
Line up two or more videos to see which creative, hook or creator actually held attention over time.
What Instagram exposes
For Instagram, KOLens tracks plays, likes and comments over time. Instagram does not surface shares or saves on public posts, so those aren't part of the curve — we only chart what's genuinely available, rather than inventing numbers. (On TikTok the same tracker also follows views, likes and comments.)
Built for collabs and competitive research
Tracking a single video is the fastest way to judge a paid collaboration after it goes live, benchmark your own organic reels against each other, or quietly watch how a competitor's content performs. Because everything runs off the public URL, you can monitor any account — yours or theirs — without logins or integrations.
Start tracking an Instagram video
Create a free KOLens account, paste a reel or post URL, and watch its performance curve build from the first check.
Track a video freeFrequently asked
- Can KOLens track a single Instagram reel or post?
- Yes. Paste an Instagram reel or post URL — or the whole share message you copied from the app — and KOLens charts that one video's plays, likes and comments over time, with day-by-day deltas. You can track your own posts or a competitor's, since it only needs the public URL.
- What Instagram metrics does the tracker show?
- Plays, likes and comments over time. Instagram doesn't expose shares or saves on public posts, so those aren't included — KOLens charts only the metrics that are genuinely available. The same tracker also covers TikTok, where it follows views, likes and comments.
- Do I need access to the creator's account?
- No. Single-video tracking works entirely off the public Instagram URL, so you can monitor a competitor's reels or a creator you're considering for a collab without any login, password or integration.
- Can I compare multiple Instagram videos?
- Yes. Track several videos at once and compare their performance curves side by side — useful for judging which creative, hook or creator held attention, or for benchmarking a paid collab against your organic posts.
- How is this different from Instagram's built-in insights?
- Instagram insights only cover accounts you own and show a momentary view. KOLens tracks any public video over time — including competitors' — and keeps the full history so you can see the performance curve and compare videos that live on different accounts.