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Field guides for TikTok KOL discovery
How KOLens works under the hood — keyword discovery, creator handle lookup, posting-cadence analytics, and the automation patterns that let SMM teams run sourcing at agency scale without an agency contract.
- Influencer marketingTikTokCreator strategy
From reach to revenue: the 2026 creator shift
The defining 2026 influencer-marketing shift is from creator exposure to a three-part model: reusable content assets, trackable conversion, and a micro-creator matrix. Here is what it changes.
- TikTokInfluencer marketingCreator discoveryNiche targeting
Find TikTok creators by category (niche filtering)
KOLens now tags every creator with a content category — beauty, fitness, tech, gaming and 16 more — so you can filter discovery by niche even when TikTok never declared one. Here is how it works.
- WatchlistAuto-refreshCompetitor research
From Facebook ad spy to creator spy: a watchlist with auto-refresh
If you're searching 'Facebook ad spy', what you usually want is a daily diff of what your competitor changed. KOLens applies the same pattern to TikTok creators — watch competitor brands, auto-refresh every 24h, see new sponsored posts the moment they go live.
- TikTokMicro influencersInfluencer marketing
How to Find Micro Influencers on TikTok (2026 Playbook)
A 2026 playbook for finding micro influencers on TikTok — what counts as 'micro' (10k-100k), the exact KOLens keyword-search workflow, and the engagement filters that surface the highest-ROI creators.
- TikTokCreator vettingAuthenticity
How to Vet a TikTok Influencer (Verify Engagement in 2026)
Roughly half of influencer accounts carry some form of fake engagement. Here is how to vet a TikTok influencer in 2026 — the 8 signals that matter, what fake engagement looks like, and the KOLens authenticity score.
- TikTokCreator pricingInfluencer marketing
TikTok Creator Pricing Guide 2026 (How Much Does a TikTok Influencer Cost?)
A 2026 pricing guide for TikTok creators — per-tier rate ranges, what drives the price, a CPM benchmark, and how the KOLens calculator anchors every offer in real data.
- TikTokCampaign trackingInfluencer marketing
How to Track a TikTok Influencer Campaign (2026 Monitoring Playbook)
A 2026 playbook for tracking TikTok influencer campaigns end-to-end — what to baseline pre-campaign, the deltas to watch mid-campaign, post-campaign retention, and the KOLens Watchlist + alerts workflow.
- TikTokInfluencer outreachCRM
Build a TikTok Creator Outreach Pipeline (2026 Playbook)
End-to-end 2026 playbook for building a TikTok influencer outreach pipeline — keyword discovery, KOL Lists with CRM stages, email harvesting from bio links, outreach templates, reply tracking, and conversion metrics.
- TikTokInfluencer MarketingWorkflowDiscovery
Lifecycle Part 1: TikTok Creator Discovery (Finding Candidates at Scale)
Part 1 of the KOL lifecycle series. How to compress six hours of TikTok scrolling into ten minutes — keyword strategy, niche segmentation, and the filters that surface 200 creators per search.
- TikTokInfluencer MarketingWorkflowVettingAuthenticity
Lifecycle Part 2: Vetting TikTok Creators (Signal vs Noise)
Part 2 of the KOL lifecycle series. Engagement quality, audience geo, posting cadence, and the 8-signal authenticity score that catches inflated 800k-follower accounts with 2% engagement.
- TikTokInfluencer MarketingWorkflowKOL LibraryDiscovery Plans
Lifecycle Part 3: Building a Durable KOL Library
Part 3 of the KOL lifecycle series. Why ad-hoc Excel breaks at the third launch, and how KOL Lists, pipeline stages, and Discovery Plans build a 2,000-creator library you actually own.
- TikTokInfluencer MarketingWorkflowMonitoringWatchlist
Lifecycle Part 4: Monitoring TikTok Creator Performance
Part 4 of the KOL lifecycle series. Growth alerts, silent-quit detection, engagement drift, and the weekly Watchlist digest that surfaces what changed instead of what exists.
- TikTokInfluencer MarketingWorkflowMCPClaudeAI
Lifecycle Part 5: AI + MCP for KOL Research at Scale
Part 5 of the KOL lifecycle series. Claude Desktop plus KOLens MCP — natural-language creator research, end-to-end prompts that find + vet + draft outreach in one turn.
- TikTokInfluencer marketingMid-tier creatorsOutreachROI
How to Find Mid-Tier TikTok Creators (the Sweet Spot for ROI)
Mega creators look impressive and bankrupt the budget. Here is how to use KOLens filters to surface mid-tier TikTok creators (10k-200k) that actually convert and reply.
- KOLensWatchlistData freshnessTikTok analyticsVetting workflow
Why KOLens's Data Is a Snapshot — and How Watchlist Gives You Live Tracking
KOLens captures a creator snapshot at search time, not a live mirror. Here's why that's the right tradeoff and how Watchlist layers continuous monitoring on top.
- Discovery PlansKOL libraryFind similar creatorsWorkflowCross-border
Build Your Own TikTok Creator Library (Discovery Plans + Similar Creators)
Stop running one-off TikTok searches. Use Discovery Plans plus find_similar_creators to compound a 2,000-creator library in 90 days — and own it.
- MCPClaudePricingWorkflowDecision Matrix
Claude (MCP) vs. KOLens Web UI — When to Use Which (and What Each Costs)
Both interfaces work; both are billed. Claude charges for its own AI tokens on top of KOLens credits. Here is the honest decision matrix for when to use Claude with the KOLens MCP plugin versus the KOLens web UI directly.
- TikTok ShopAffiliate creatorsCross-border e-commerceInfluencer marketingCreator outreach
How to find TikTok Shop affiliate creators for your store
A practical guide to finding TikTok Shop affiliate creators: search live by keyword, vet for engagement and audience country, pull contact emails, and run outreach.
- TikTokInfluencer marketingPricingCreator ratesBudgeting
How Much to Pay a TikTok Influencer (2026 Rate Guide)
A practical 2026 guide to TikTok influencer pricing — real per-video rate ranges by follower tier, what actually drives the price, and how to estimate a fair offer.
- Cross-border e-commerceTikTok influencer marketingTikTok ShopCreator outreachOverseas sellers
TikTok influencer marketing for cross-border e-commerce sellers
A practical guide for overseas e-commerce sellers: how to find, vet, and contact the right TikTok creators in a market you don't live in — at scale, across a language barrier.
- TikTokInfluencer marketingCross-border e-commerceRegion targetingDiscovery Plans
Find TikTok creators by country (region targeting)
KOLens now targets TikTok KOL discovery by country with a region code. Localize results to Japan, the US, Brazil and more — set it per search or per Discovery Plan.
- Authenticity scoreEngagement qualityCreator vettingTikTokAudience quality
How to read a TikTok creator's authenticity score
KOLens computes a 0-100 authenticity score for any TikTok creator from 8 engagement-quality signals. A how-to on reading the tiers, the signals, and disputes.
- Public profilesTikTokSharingCreator vetting
Share a public TikTok creator profile — no login needed
KOLens publishes a shareable creator profile at kolens.ai/k/<username>. Open it with no account, send the link to a client, see stats, audience and recent posts.
- Creator dossierAIBrand fitPricing
The brand-fit dossier — Creator Overview, Deep Analysis, and Background Research
Three layered LLM reads on every creator: a free scored Creator Overview gated on the brand profile, a 5-credit Deep Analysis premium tier, and web-grounded Background Research with citations. All cached, all locale-aware.
- WatchlistMonitoringAlerts
Watchlist as a monitoring dashboard, not a bookmark list
KOLens Watchlist now surfaces signal badges — rising_kol, trending_video, dormant, new_sponsored, new_contact, no_outreach — plus the latest video thumbnail, outreach status, and brand-fit star rating per row. Sorted by 'needs attention'.
- AIEngineeringCostCache
Why we cache every LLM call — the economics under the dossier
Every LLM-generated section in KOLens (overview, deep analysis, background research, cold outreach, audience insights, activity summary) is cached in Postgres with a 7-30 day TTL. Operators only pay when they explicitly refresh. Here's why and how.
- WorkflowDiscoveryMCPTargeting
The precise-handle workflow — country + brand filter, bulk import, similar creators
Four shipped pieces that turn KOLens into a precise-targeting tool: country filter, brand-account filter, bulk handle import, and 'Similar to X' creator expansion. End-to-end walkthrough for a Mira-style US baby-stroller scenario.
- Case storyMCPDTCWorkflow
Case study: 50 US baby-stroller KOLs in one Friday afternoon
A composite case from a US DTC baby brand that needed to find, qualify, and draft outreach to 50 baby/parenting creators before a Monday review. Total active operator time: 65 minutes. Total cost: 412 KOLens credits (~$330 at $0.80/credit).
- ComparisonModashInfluencers ClubUpfluenceDIY
KOLens vs Modash vs Influencers Club vs DIY scraping — the honest landscape
When to pick KOLens vs Modash, Influencers Club, Upfluence, or a DIY Apify + ChatGPT script. Feature-by-feature comparison with the tradeoffs spelled out, not glossed over.
- AlertsWebhooksSlackEmail
Push KOLens growth alerts to Slack, your inbox, or any webhook URL
KOLens alerts now ship to email + webhook the moment the detector fires. Slack inbound URLs, Zapier, custom endpoints — same JSON payload, configurable per-channel mute, throttle to avoid burst spam.
- Audience analyticsTikTokCreator vetting
Audience Persona is live — sampled-follower analytics for any TikTok creator
KOLens' Audience Snapshot ships today: where a creator's followers actually live, what language they speak, how active they are, which niches they care about. Statistical sample with explicit 95% CI / ±error.
- MCPClaudeCustom ConnectorOAuth
Add KOLens as a Custom Connector in Claude (MCP + OAuth 2.1)
KOLens now speaks MCP over HTTP with OAuth 2.1 + PKCE. Paste one URL into Claude.ai's Custom Connector dialog, click Approve once, and Claude gains KOLens tools — list_kols, get_kol_profile, audience snapshots, watchlist, alerts.
- Case StudyClaude CodeMCPKOL DiscoveryWorkflow
Find TikTok KOLs with Claude Code + KOLens MCP — A Phonecase Brand Case Story
How a 4-person phonecase brand wired Claude Code to KOLens, Notion, and Slack via MCP and compressed a 6-hour KOL-discovery + outreach pipeline to under 6 minutes. Prompts, screenshots, real numbers.
- AutomationDiscoveryTikTok
Automate TikTok KOL discovery — Discovery Plans run daily for you
Set a keyword + interval. KOLens re-scrapes TikTok every 24h, surfaces only new creators, and auto-adds them to your KOL list. No ChatGPT needed; just the keyword.
- Audience analyticsTikTokCreator vetting
TikTok audience snapshot — see where a creator's followers actually live (coming soon)
Sampled country / language / activity / niche signals for any TikTok creator. Honest confidence intervals, no fake demographics. Coming to KOLens.
- TikTokProfile scrapingActivity metrics
Look up any TikTok creator by @handle — full profile in 30 seconds
Paste @username or a TikTok URL. KOLens scrapes the live profile, computes account age, posting cadence, engagement rate, and avg views. 1 credit per lookup.
- Creator activityEngagement metricsTikTok
Posting cadence, account age & creator silence — what KOLens measures
Don't sponsor a dead channel. KOLens computes account age, first/last video, median posting cadence and videos-per-week for any TikTok creator — flags accounts that quietly stopped posting.
- TikTokInfluencer marketingEmail discovery
How to find TikTok KOLs by keyword (with verified emails)
KOLens crawls TikTok live, ranks 200+ creators by engagement, and extracts the verified business emails from every bio link — in under one minute. No annual contracts.
Featured TikTok creator profiles
Real TikTok creators tracked by KOLens — engagement, audience, and recent videos, free to view.